Partner

Build a position, not just a presence.

Dairy event sponsorship and year-round partnership, across both forums and The Dairy Mail. Sponsorship buys a logo; partnership builds a position around the outcome you actually want.

What do you want to achieve? The audience, in numbers

“The room is curated, the audience is senior, and we would rather have a handful of partners who fit than forty who do not.”

Exhibitor, Dairy Forum Ireland 2026

The audience, in numbers

Know exactly who is in the room.

The UK, Irish and international dairy trade, reached live at both forums and continuously through the database. These are the figures from the 2027 partnership prospectus. Download the prospectus (PDF, 2.8 MB).

7,000+

Named contacts, built across forty years in the industry and segmented by role, seniority and engagement

45%

Average newsletter open rate across the platform

7,800

Reach across editorial and newsletter, with three print issues a year plus daily digital

1 in 8

Sits outside the UK and Ireland: importers, agencies, overseas producers and trade bodies

Composition of the room

Processors and producers35%
Retail and wholesale20%
Suppliers, equipment and ingredients15%
International and trade bodies12%
Foodservice and hospitality10%
Investors, advisors and policy8%

Indicative composition across the 2027 events, based on 2026 registration data. Dairy Forum Ireland 2026 brought 75 senior attendees from 23 organisations. For 2027 the targets are 150 to 250 curated delegates in Cork and about 150 senior figures in London.

The positions

Cork, March 2027

Headline partner
Evening sponsor: the cheese and whiskey evening
Content partner: a themed session on the forum day
Speaking platform, placed with the editorial team
Cheese pairing session
Networking reception host
Stand space or showcase table
Lanyard and ticket sponsor
Podcast recording on site
Pre-event meeting programme

London, October 2027

Headline partner
Keynote speaker
Drinks reception sponsor
Content partner
Roundtable host
Cheese pairing session
Stand space or showcase table
Goody bag sponsor

The Dairy Mail, all year

Sponsored features, produced with our editors
Executive interviews
Newsletter presenting partner
Co-branded research notes
Podcast season or episode
Segmented email and LinkedIn support

Some positions are exclusive to a single partner, others open to a small number. Two ways to buy: an annual partner programme across both forums and The Dairy Mail, or a single position at one forum with the option to extend. All prices are quoted ex VAT, with split invoicing available. Content production, stand build and expenses are not included.

Four measures, agreed at the start

Measure	Target	Evidence
Reach	Editorial placements delivered to plan, and newsletter opens at or above the 45% platform average	Platform reporting, split UK and Ireland against international
Qualified leads	Named contacts in your target roles engaging with your content more than once	Monthly engagement list, with role and seniority attached
Meetings	Introductions made and meetings booked, weighted to the events	Named partner, named buyer, tracked per event rather than estimated
Pipeline influenced	Your own opportunity value against the accounts we introduced	Your pipeline and our list, reconciled at each review

Reviewed at month three, month six and month twelve. Every programme includes monthly lead reporting, account management and the leadership team on planning calls. Reach and engagement are ours to deliver; pipeline value is yours to calculate, and we supply the named introductions behind it.

Start with the objective

What do you want to achieve?

Pick the outcome. Each shows what works and which positions across the forums, The Dairy Mail and the Partner Directory deliver it. No bronze, silver or gold: a position built around the objective.

Objective

Generate leads

Be where the technical and commercial buyers are already looking for you: on the articles they read and in the directory they search, then in the room.

Partner Directory profile: A profile built around the problems you solve. It appears on the articles your customers read, and they can find it in their own words.
Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.
Dairy Mail presenting partner or sponsored feature: Be seen all year by the people who read the analysis, clearly labelled as partner content and separate from independent editorial.

Start a conversation about this

Objective

Reach technical decision-makers

Technical and operations leaders read The Dairy Mail's processing, yield, water and whey pieces and use the directory by problem. Meet them there first.

Partner Directory profile: A profile built around the problems you solve. It appears on the articles your customers read, and they can find it in their own words.
Dairy Mail presenting partner or sponsored feature: Be seen all year by the people who read the analysis, clearly labelled as partner content and separate from independent editorial.
Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.

Start a conversation about this

Objective

Be known for a point of view

A point of view needs a platform and a label. Regular, clearly marked partner formats build your authority without borrowing ours.

The Dairy Mail interview series: A recurring, labelled interview format that puts your people and your point of view in front of the sector.
Dairy Mail presenting partner or sponsored feature: Be seen all year by the people who read the analysis, clearly labelled as partner content and separate from independent editorial.
Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.

Start a conversation about this

Objective

Enter Ireland

Dairy Forum Ireland puts producers, co-operatives, buyers and policymakers in one place for two days. Arrive with a plan for who you should meet.

Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.
Partner Directory profile: A profile built around the problems you solve. It appears on the articles your customers read, and they can find it in their own words.
Twelve-month programme: One costed plan that matches your objectives to positions across the platform. Measures agreed up front. One person owns it.

Start a conversation about this

Objective

Enter the UK

Dairy Forum London takes the UK market apart with its buyers in the room. Between events, the Partner Directory and The Dairy Mail keep you in view.

Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.
Dairy Mail presenting partner or sponsored feature: Be seen all year by the people who read the analysis, clearly labelled as partner content and separate from independent editorial.
Partner Directory profile: A profile built around the problems you solve. It appears on the articles your customers read, and they can find it in their own words.

Start a conversation about this

Objective

Launch a product

A launch needs a moment and a run-in. Combine a forum position with labelled Dairy Mail content before and after it.

Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.
Dairy Mail presenting partner or sponsored feature: Be seen all year by the people who read the analysis, clearly labelled as partner content and separate from independent editorial.
Partner Directory profile: A profile built around the problems you solve. It appears on the articles your customers read, and they can find it in their own words.

Start a conversation about this

Objective

Meet processors

Processors come to the forums as delegates and read the technical analysis. We plan your introductions before the day, around who you actually need to meet.

Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.
Partner Directory profile: A profile built around the problems you solve. It appears on the articles your customers read, and they can find it in their own words.
Twelve-month programme: One costed plan that matches your objectives to positions across the platform. Measures agreed up front. One person owns it.

Start a conversation about this

Objective

Reach senior management

Senior leaders skim. Being at the London forum and in the leadership analysis is what registers. Volume is not.

Forum hosting, exhibition or speaking: Cork and London: be in the room where the decision-makers are, with a position that fits the objective rather than a stand size.
The Dairy Mail interview series: A recurring, labelled interview format that puts your people and your point of view in front of the sector.
Twelve-month programme: One costed plan that matches your objectives to positions across the platform. Measures agreed up front. One person owns it.

Start a conversation about this

Objective

Lead the conversation on your category

Owning a conversation is a twelve-month job: a labelled presenting-partner position beside the analysis, a recurring format of your own, and the forum session that goes with it.

Dairy Mail presenting partner or sponsored feature: Be seen all year by the people who read the analysis, clearly labelled as partner content and separate from independent editorial.
The Dairy Mail interview series: A recurring, labelled interview format that puts your people and your point of view in front of the sector.
Twelve-month programme: One costed plan that matches your objectives to positions across the platform. Measures agreed up front. One person owns it.

Start a conversation about this

Ways to partner

We sell opportunities, not floor space.

Dairy event sponsorship and partnership options across our Cork and London forums and The Dairy Mail. Pick the outcome you want and we'll recommend the position that delivers it, most partnerships combine two or three.

The forums

Hosting, exhibition and speaking positions at Cork and London, where the decision-makers are.

Be in the room.

The Dairy Mail

Presenting-partner positions, sponsored features and interview franchises in the trade title.

Be seen all year.

Recognition

Attach your name to excellence and extend the value of a win throughout the year.

Credibility by association.

Twelve-month programme

A costed plan aligning your objectives with assets across the platform, with measurement defined.

One programme, one owner.

How it works

A diagnosis, not a pitch.

The conversation

A short working session on your objectives. We tell you honestly which positions fit and which don't.

The proposal

A costed plan across the forums and The Dairy Mail, with the measurement defined up front.

The build

A partnership manager and a media plan, then a post-event impact report and year two planned from the numbers.

Get seen for the right reasons.

Tell us what you're trying to achieve and we'll recommend a position that gets you seen by the right people. Positions are released in order of conversation. Lynn Harte, Commercial Director: lynn@dairy-connect.com.

Start a conversation Download the 2027 prospectus